Is this like an affiliate marketplace? Are you pulling the results from your affiliate database?
No, the Affiliate Finder is very unique in that it crawls the web to find relevant affiliates based on your query. Marketplaces are a passive approach to recruiting affiliates and are often filled with low quality, poorly vetted affiliates that aren't very relevant to your business.
The best affiliates generally don't come inbound. The Affiliate Finder enables you to take control over the success of your affiliate program by actively finding affiliates that are a great fit for your business.
What if it doesn't return the contact information?
We try to extract the email address and social links to help save you time. This will continue to improve as the product grows.
If contact information isn't returned, it's highly recommended to clickthrough to the website and look for their contact information and/or social links.
How do I prioritize which affiliates to reach out to?
To help prioritize your affiliate outreach efforts, we enrich the search results with the Alexa Rank and backlink data.
The ideal affiliates are:
Low Alexa Rank
High number of backlinks
However, keep in mind these are only proxies for their website traffic. You should also click through the result to see if they have an email newsletter, strong social following or other distribution channels with an audience.
What is Alexa Rank?
Alexa Rank is a proxy for the amount of traffic a site gets. The lower the Alexa Rank, the higher the traffic. You can reach more about Alexa Rank here.
What are Backlinks?
Backlinks are the number of external links pointing to their site. This gives you a proxy of the site's authority and popularity. In general, the more backlinks, the better.
What terms should I search for?
How do I use this data?
Once you've found some affiliates, it's time to start reaching out and engaging the potential affiliates. In case you'd like to add the affiliate prospects to a CRM, cold email tool or something else, we made it easy to export the results.
How should I reach out to affiliates?
Reaching out to affiliates (like cold emailing/contacting anyone) is both an art and a science. Ideally, you can begin by building a relationship with them rather than pitching them on your affiliate program –– especially for your "high priority"/more influential affiliates.
If you're completely new to cold outreach, I'd suggest experimenting with the lower priority affiliates first to experiment and refine your approach.
Keep in mind that "super affiliates" have tons of people reaching out to them, so it's important to stand out from the crowd with your approach.